Privacy policy

PRIVACY POLICY

Last updated: August 2, 2026

Who We Are

This online store is operated by:

ZYNTRAX LLC
5830 E 2nd St, Ste 7000 #34653
Casper, WY 82609
United States
Email: support@floatello.com

Operating under the brand "Floatello" (floatello.com). We are the data controller responsible for the processing of your personal data on this website. This Privacy Policy explains what data we collect, why we collect it, how we use it, and what rights you have.

What Data We Collect

Order data: When you place an order, we collect your name, shipping and billing address, email address, phone number (optional), and details of your purchase. This data is required to fulfill your order and provide customer support (Art. 6(1)(b) GDPR for EU customers).

Payment data: Payments are processed securely by our third-party payment providers. We never store your full credit card details on our servers. Payment providers process your data under their own privacy policies and security standards (PCI-DSS).

Account data: If you create a customer account, we store your login credentials and order history.

Usage data: When you visit our website, we automatically collect certain technical information: IP address, browser type and version, device information, operating system, referring website, pages visited, and time and date of your visit. This data is collected via cookies and similar technologies to operate, secure, and improve the store (Art. 6(1)(f) GDPR).

Marketing data: If you sign up for our newsletter or consent to marketing, we store your email address and engagement data (e.g. opens, clicks). You can unsubscribe at any time via the link in every email (Art. 6(1)(a) GDPR).

Support data: When you contact us at support@floatello.com, we store your message and contact details to handle your request.

How We Use Your Data

We use your personal data to:

Process, fulfill, and deliver your orders, including sending order confirmations and shipping updates with tracking information
Provide customer support and respond to your inquiries
Process payments and refunds
Detect and prevent fraud and abuse
Send marketing communications (only with your consent)
Analyze and improve our website, products, and advertising performance
Comply with legal obligations (e.g. tax and accounting requirements)

We do not sell your personal data to third parties.

Third Parties We Share Data With

We share personal data only where necessary to operate our store:

E-commerce platform: Our store runs on Shopify Inc., which hosts our website and processes order data on our behalf.

Payment processing: Payments are handled by our payment providers (including Whop and the payment methods offered at checkout). These providers receive the data necessary to process your transaction.

Shipping and fulfillment partners: To deliver your order, we share your name, shipping address, and order details with our logistics and fulfillment partners.

Email service providers: For sending transactional emails (order confirmations, shipping updates) and, with your consent, marketing emails.

Advertising and analytics partners: We use services such as Meta (Facebook/Instagram), TikTok, and Google for advertising and analytics. Where required, data is shared in pseudonymized or hashed form and only based on your cookie consent.

Some of these providers are located outside the EU/EEA (including the United States). Where data of EU residents is transferred internationally, we rely on appropriate safeguards such as the EU Standard Contractual Clauses or an applicable adequacy decision.

Cookies & Tracking Technologies

We use cookies and similar technologies:

Essential cookies: Required for the store to function (e.g. cart, checkout, login). These cannot be disabled.

Analytics cookies: Help us understand how visitors use our store so we can improve it.

Marketing cookies: Used to show you relevant ads on platforms like Meta, TikTok, and Google, and to measure ad performance.

Where legally required, analytics and marketing cookies are only set with your consent. You can manage or withdraw your consent at any time via our cookie settings or your browser settings. Disabling cookies may limit some store functions.

How Long We Keep Your Data

Order and invoice data: retained as long as required by applicable commercial and tax law (typically up to 10 years)
Account data: until you delete your account or request deletion
Marketing data: until you unsubscribe or withdraw consent
Usage data: only as long as needed for the purposes described above
Support communication: as long as needed to resolve your request and for a reasonable period thereafter

Your Rights

Depending on your location, you have the following rights regarding your personal data:

For EU/EEA residents (GDPR):

Right of access: Request a copy of the personal data we hold about you
Right to rectification: Request correction of inaccurate or incomplete data
Right to erasure: Request deletion of your data ("right to be forgotten")
Right to restriction: Request that we restrict the processing of your data
Right to object: Object to processing based on legitimate interests, including profiling
Right to data portability: Receive your data in a structured, commonly used, machine-readable format
Right to withdraw consent: Withdraw any consent at any time with effect for the future
Right to lodge a complaint: With a data protection supervisory authority in your country of residence

For California residents (CCPA/CPRA):

Right to know what personal information we collect, use, and disclose
Right to request deletion of your personal information
Right to correct inaccurate personal information
Right to opt out of the "sale" or "sharing" of personal information (as defined by the CCPA) — we do not sell personal information for money; where advertising cookies qualify as "sharing", you can opt out via our cookie settings
Right to non-discrimination for exercising your privacy rights

For all other customers: We honor reasonable requests for access, correction, and deletion of your personal data regardless of your location.

To exercise any of these rights, contact us at support@floatello.com. We will respond within the timeframes required by applicable law. We may need to verify your identity before fulfilling your request.

Data Security

We use appropriate technical and organizational measures to protect your personal data, including SSL/TLS encryption for all data transmitted through our website, secure payment processing through PCI-DSS compliant providers, and access restrictions on personal data. No method of transmission over the internet is 100% secure, but we work continuously to protect your information.

Children's Privacy

Our store is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us at support@floatello.com and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The current version is always available on this page, with the "Last updated" date at the top. For significant changes, we will inform you through the website or by email where appropriate.

Contact

For any questions about this Privacy Policy or how we handle your data: